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Meditation Improves Memory

Apr 4th

Posted by businetivity in Personal

No comments

Meditation improvies your memory by addressing a key reason people
forget things: Focus.

By allowing your mind to quiet down and concentrate on the important
things, you're able to be "in the moment" -- and you're more likely to
pay attention to what's happening in the present, thus you are better
able to remember.

Ever get to your car and you can't remember whether you locked the
front door? Ever get home and not remember the drive? We all experience
this from time to time. If it's more than "rare," you may become
concerned about your short term memory. Before you consult a physician
for more chemicals to put into your system, you owe it to yourself to
consider some steps you can take on your own to see improvement.

Ultimately, the reason you can't remember things like locking the front
door is because your mind is thinking about "more important" things
during that time. It's easy to say "pay attention," but sometimes it's
hard to quiet your brain chatter down. if you're like me, your mind
runs a thousand miles a minute and you can't stop it on command. That's
where meditation comes in.

Meditation is simply a practice of clearing the mind of distractions
and focusing on being "in the moment." One doesn't need to become
Buddhist or even do any chanting to meditate -- in fact, being
completely silent is encouraged in some forms. That doesn't mean the
practice is easy. In training for my favorite version, I simply get
into a position that allows me to maintain balance effortlessly, stare
at a blank wall, and try to count to ten before thinking about anything
besides my breath. In my first five or six 20-minute sessions, I'd get
no higher than four before having to start over! Try it, it's more
challenging than you may think.

Over time, as one practices regularly for possibly as little as 30-45
minutes a day, there are two key benefits. First, your anxiety and
stress level is improved throughout the day. Secondly, and most
relevant here, you are able to concentrate more intently on tasks as
you go through your day. This is the training you need to be in the
moment when you are performing basic tasks, and can aid you in
remembering the little things you're doing.

Give it a try-I promise you'll see marked results over time.
meditation, memory

Productivity by grouping tasks

Mar 28th

Posted by businetivity in Productivity

No comments

Tim Ferriss' 4 Hour Work Week is a popular book teaching "lifestyle
design" built around a low-maintenance business that allows the owner
to travel the world. It's an inspirational book and contains highly
useful ideas you can put into practice immediately.

One in particular is a time management technique I call "batching."
It's becoming widely known, through studies such as one conducted at
MIT, multitasking makes us less effective. So, how do we use our time
most effectively?

First, let's zero in on the things that we absolutely must do: in
contrast, eliminate any activities that are not productive. In doing
this, Ferriss advises considering the Pareto Principle focusing on the
20% of activities that produce the 80% of results. After eliminating
whatever one can from the 80% of less useful activities (things that
can be delegated), Ferriss advises further removing the multitasking by
performing similar tasks all at once. That is, instead of doing the
same thing daily or several times per day, try it once or twice a
week-higher volume, but fewer instances. That way you don't have to
shift gears as often.

I find that when I'm able to successfully defend a block of time, and I
ignore my ringing phone during that time to continue focusing on the
task at hand, I actually get the work done that I'm being paid to do.
Shocking!

Ferriss suggests that "In a digital world, creating time therefore
hinges on minimizing e-mail." He advises that corporate employees setup
a schedule of two times per day when they will check and reply to
email, and setting up an autoresponder to inform people that email will
not reach him until those times. He's available by phone for
emergencies, but by limiting access, people are trained to think twice
before contacting him by phone. And finally if someone does call,
Ferriss answers with "This is Tim, how can I help you?" to guide people
to the point quickly.

There are other ways to batch like tasks. Block off time on the
calendar for certain tasks to allow time to get "in the zone," then
perform the brainwork required, then switch tasks after you finish.
This works much better than trying to do brainwork in between
interruptions. When possible, decline other meeting requests during
the block.

So the takeaway is that while everyone's job situation is a little bit
different, it pays to make a conscious effort to consciously group
similar activities when possible because the payoff is more effective
use of time.
gtd, multitasking, Productivity, time management

Why should you have a mentor?

Feb 28th

Posted by businetivity in Business

No comments

I ran across this post at Self Help Daily that summarizes the
motivation behind this blog. In fact, this introductory paragraph
sounds like me:

For the longest time, just like many other people, I underestimated
the importance of having a mentor. After all why look for a specific
person, when you can always turn to your parents, friends,
colleagues, multiple social networks and even public forums when you
need advice and moral support. If like me, you, are wondering why
anyone would need a mentor, here are some serious reasons for having
one.

The short version of the motivation for this blog is that it's less
painful to learn from the mistakes of those who've gone before us than
it is to learn from our own experience. Thus, at Businetivity we yearn
to deliver knowledge from thought leaders in business and in personal
growth so that the reader can benefit from that experience. This
surfaces as reason number 5 of 7 in Joi's list. For the rest, please
see the article at Self Help Daily!
personal growth, professional growth

Book Review: The Power of Now by Eckhart Tolle

Feb 28th

Posted by businetivity in Reviews

No comments

Let me start with my conclusion: The Power of Now: A Guide to Spiritual
Enlightenment by Eckhart Tolle is one of the most profound books I've
read in the last ten years. It's profound because it cuts to the heart
of the one activity that each of the 6 billion people on earth does all
day long: the way we perceive the world.

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d=10FE9736YVPPT7A0FBG2&asins=1577314808

Tolle's thesis is that life is lived in the present moment, and that
extensive time rehearsing what may happen or reliving what has happened
is time that is not spent living. You can only feel your inner "being"
when your mind is still, not imagining or remembering, but just
watching. Thus time is the enemy: the future and past are not the
present, and thus one should not live in them.

In fact, Tolle quotes a realization that started with the statement "I
can't live with myself any longer." He posited that the statement
implies there are 2 components to the self, and only one is actually
real. From there, he recognized that the essence of one's being is
distinct from the brain which conducts most of our inner dialog-and
that controlling the brain is the key to living in the present moment.

It is noteworthy that this borrows heavily from other sources-prominent
among them, for one, is the Buddhist teaching that craving as the cause
of suffering. This is known as the Third Noble Truth. Looking into the
future and hoping we have more money, more fame, or more resources is
both craving and not living in the present. If we can be satisfied with
what we have now, and live now, the suffering disappears.

Tolle argues that the self-absorbed mind-filled with craving more for
oneself, rather than living in the present for others-is one of the
most deranged entities to ever exist! Tolle goes into great detail
about the dangers of not shifting to life in the present. Ultimately a
change in our collective consciousness-which Tolle argues is already
taking place-is necessary to save us from the dysfunction taking place
on the world stage.

The biggest dysfunction, to Tolle, is the inability to stop thinking --
which is so common that we consider it normal.

Handling a dangerous topic carefully, Tolle does not take sides in
debates about religion: he suggests that the truth he speaks of is the
essence of the teachings of the Buddha, Jesus, Mohammed, and all
spiritual leaders. There is nothing, as an example, that prevents
Christians from meditating even though it's not a practice associated
with their history.

Tolle's writing is conversational and anchored in personal experience,
which shines through in the question-and-answer style of the book. This
makes it easy to read, and the questions are sequenced so as to address
common objections and clarify items needing it.

The Power of Now is a welcome addition to a modern spiritual library.

Book Review: Crush It by Gary Vaynerchuk

Feb 20th

Posted by businetivity in Business

No comments

The internet delivers an individual the opportunity to sell to a global
market from the comfort of one's home. This suggests that even the
smallest of interests can build a sizeable community on the world stage
and can support a successful business. Gary Vaynerchuk writes in Crush
It that the way to become successful in the modern economy is to appeal
to a niche market-the one that is passionate about the things you
are-and essentially "be yourself," in order to "crush it." The book's
concepts are strong but its writing leaves a bit to be desired.

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4177&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFF
FFF&f=ifr

Vaynerchuk made his riches by boosting the performance of a wine store,
and then taking that passion for wines online where he is known for
video wine shows. He now is a published author and has several income
streams surrounding his passion. He proposes that most of us have some
interest that we are so passionate about, that we can build a business
around it and become "the" expert-thereby developing a comfortable
living for ourselves. There is definitely a base level of good advice
in this book, but it's coated with an unpalatable (to this reviewer)
level of teenage bravado about "crushing it" and would have benefited
from more demanding editing.

The genesis of Vaynerchuk's success is that the business he brought to
the big-time was making $4 million per year when he started, so to be
blunt he had an advantage most people do not. Regardless of starting
point, social media does provide just about anyone the opportunity to
create and (possibly) monetize a personal brand. One of Vaynerchuk's
pearls of wisdom is-at least in 2009-video is quickly gaining in
importance. It's frequently said that Youtube is becoming as important
as Google; and we know from recent news that Facebook now routes as
much traffic as Google. So by providing content on free sites that
people want to share with others, we see that making a living from
something you enjoy is realistic and possible. `Twitter, Tumblr,
Facebook, Youtube, Ustream, TubeMogul and Ping.FM are the social media
tools Vaynerchuk endorses as business builders.

On the positive side, the book's conversational style reads like an
interview with the author. It's definitely not in a language that is
hard to understand -- the most difficult thing is not the concepts but
rather the dedication required to bring them to life. Vaynerchuk
argues that no-one must suffer through life working a job they hate,
because the internet provides the opportunity for everyone to build a
viable business around a tiny interest even only a few thousand people
worldwide care about. The problem is it may only be possible by
devoting frighteningly-long hours to the pursuit-giving up,
essentially, video games and TV as mindless pursuits. That's why,
Vaynerchuk argues, it's the dedication that separates the failures from
the successes.

In the end, I feel like the "no b.s. real estate agent" brand
Vaynerchuk describes in chapter 3: I'm describing a book that I perhaps
should put a heavier layer of veneer on, but I'm too committed to
authentic reviews to do that: Vaynerchuk's book is inspiring and
contains good suggestions, but don't demand too much of the writing.

Book Review: 4-Hour Work Week by Tim Ferriss

Feb 1st

Posted by businetivity in Productivity

No comments

The Four Hour Work Week has certainly gotten plenty of press, so in a
sense I don't need to provide an introduction. Author Tim Ferriss
proclaims the book as a recipe for joining the "New Rich" in pulling in
lots of dough while living it up. Ferriss secrets center upon using
geoarbitrage to make good money and live as if earning great money.

This book is well written in a casual yet stylish manner, and I really
enjoyed the read. I'm torn about the content, however. Several of the
primary concepts are inspirational and, perhaps, a touch of genius.
Others are derivative and, to be blunt, hokey. Allow me to explain.

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c1=000000&lc1=0000FF&t=businetivity-20&o=1&p=8&l=as1&m=amazon&f=ifr&asi
ns=0307465357

There are some fantastic getting-things-done (GTD) pointers included.
For example, the idea of batching repetitive tasks like email and only
choosing to read and respond to email twice a day is a real time
rescue. The fact is that most people are in a constant state of
interruption, so using this method to block out time to focus on a
single task can result in great productivity gains. Ferriss applies a
simliar technique to laundry and other personal tasks to maximize
productivity outside the office as well. I find this section of the
book highly relevant and inspirational.

Ferriss' vision of the New Rich is based upon travel and a bit of
deception. Geoarbitrage is the idea of making money where things cost
more, and spending it where things cost less. Thus, much of Ferriss'
travel is to South America and South Asia, places like Thailand and
Colombia. By earning a middle class income in the US he believes that
income can provide a lifestyle many of us believe to be reserved to
millionaires without having to earn millions. Ferriss focuses on the
experience, and speaks of his focus on the most effective and
productive training techniques to become competent in various skills
such as ballroom dancing perhaps faster than most. In fact, his first
anecdote is of winning awards as an Argentine ballroom dancer with no
prior formal training.

Ballroom dancing certainly isn't hard work, so Ferriss' formula must
include some way to make that middle class income he speaks of. This
is where the deception and hokiness come in. Ferriss believes that one
should visualize his or her desired lifestyle and compute the required
monthly income to deliver that lifestyle-a technique he calls
"dreamlining"-and then setup a "muse" to deliver that income. In
Ferriss' terms, a muse is a business based upon a person's interest
that is easily automated. Essentially, he recommends one enter what
some consider a get-rich-scheme: the world of internet marketing and
selling information products such as e-books.

Ferriss' original "muse" was a vitamin business which he automated once
orders started coming in. Ferriss recommends intangible products that
can be sold online, because it eliminates the need for order
fulfillment. Internet Marketing could take up its own blog, much less
a paragraph or two in a single blog post, but suffice it to say there
is a world of information to be learned-but Ferriss boils it down
pretty well for those inclined to give it a shot. The technique I'm
least comfortable with is using easy-to-get speaking gigs at local
colleges as a way of demonstrating "expertise" even if you have none.
This edges its way toward self-misrepresentation, so I urge caution in
applying these principles and techniques.

A very low percentage of internet marketers are successful, and product
creation is not easy. Thus, for most readers, I consider this the
least useful content in the book.

The valuable idea I take away from the "muse" segment of the book is
test-marketing. There are inexpensive test marketing techniques
available now that weren't available before the information economy.
Google Adwords allows quite a bit of experimentation for low cost;
Facebook ads and even Ebay auctions (pulled at the last minute to avoid
a binding contract) are ways to find out if someone will respond to an
ad without actually selling them something. These techniques are
intended to give you data about those willing to put up money, rather
than those who simply say they would. There's a world of difference.
This concept of cheap test marketing is the most valuable thing I've
found in the book-and it's worth the purchase price alone.

There are lots of productivity and marketing tips within the book.
These are somewhat disjointed because the book aims at a big target:
teaching the reader to build a self-sustaining business. So while I
don't agree with everything suggested, I do find the concepts
themselves and the "dreamlining" to be worthwhile as a
paradigm-shifter. Once one's paradigm has shifted, alternative
techniques can be explored. This book is 100% worth a read.
4 Hour Work Week, book, Productivity, review, Tim Ferriss

Book Review: Tuned In: Uncover the Extraordinary Opportunities That Lead to
Business Breakthroughs by Craig Stull, et al.

Jan 4th

Posted by businetivity in Business

No comments

Product managers are the jacks-of-all-trades living behind the great
and the ordinary products all around us. They are in charge of the
product's position in the market, its features, and ultimately its
profitability. One of the biggest challenges is crafting a product
that truly strikes a chord with an audience, immediately feeling
comfortable. The authors of Tuned In: Uncover the Extraordinary
Opportunities That Lead to Business Breakthroughs describe a six-step
process for creating a products that do just that, using several case
studies as well as personal experience to illustrate their points.

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&fc1=000000&lc1=0000FF&t=businetivity-20&o=1&p=8&l=as1&m=amazon&f=ifr&a
sins=047026036X

The six step process is as follows:
1. Find unresolved problems
2. Understand buyer personas
3. Quantify the impact
4. Create breakthrough experiences
5. Articulate powerful ideas
6. Establish authentic connections

The authors are thought leaders with Pragmatic Marketing, a
highly-regarded consultancy in the world of product management. They
teach a proprietary framework of 37 elements of product management
which at a high level describes the process of identifying a market,
finding problems in that marketing, developing solutions and bringing
them to market. In the framework, while not diminishing the importance
of the others, Tuned In focuses on the identification of market
problems, requirements, use scenarios and positioning elements to
illustrate the point that only by interacting with existing customers
and prospects (tuning in) can one identify the problems people are
willing to pay to solve. Products that do not solve a problem people
are willing to pay to have solved, in Pragmatic's view, should not be
developed.

Tuned In is written in a highly readable style that is short on jargon
but long on stories that hit home. A prime example of a "resonator"
from the book is Zipcar, which the authors point out solves a need for
a market that had not previously been met by any existing car rental
company: the urban dweller who needs a car for a short time. In a
recent article in Money magazine, stalwarts Ford and Hertz are cited as
wanting "in" on Zipcar's market-one which they had failed to observe
and fill at any point in their long history. [It can be argued that
companies like Ford and Hertz may have considered a car-sharing market
but decided in self-interest NOT to fill it; the article claims that
for every shared car, 20 are taken off the road, which is not good for
the traditional car business]

This is a very common-sense book that is not hard to understand, but at
the same time does not delve into extreme detail on topics such as
market-research; academic analysis is not the point of Tuned In. Tuned
In is "tuned in" to the fact that product managers need a simple,
easy-to-understand process to "tune in" to their markets. And, on
that, the authors deliver.
book, marketing, product management, review

Why aren't you using RSS?

Oct 5th

Posted by businetivity in Technology

No comments

Chances are, you're not entirely sure what the point of RSS is. I saw
that little orange icon in Firefox, I've also seen their "live
bookmarks" feature, which just looks cumbersome, and just never thought
it could be helpful to me. Now, I wouldn't live without it. Here's why.

If you're like me, you have a ton of sites bookmarked or on your
favorites list, depending on your browser of choice. That browser
should be Firefox, by the way, but that's beside the point. You may
have evolved and developed a list of maybe five, ten, fifteen sites you
check every day to "stay in touch." RSS is a way you can be MORE in
touch -- with a higher number of sites -- while doing less work.

Here's what you do. Get an RSS reader; I'm using Sage for Firefox right
now. There's a search button in the Sage sidebar that searches for
feeds of the site you're currently reading (feeds are XML documents
that provide updated content from a particular website).

Let's say you're reading a blog and you enjoy the writing, so you want
to check in on it regularly to read new posts. Great, it turns out this
blog has a feed to enable this, as do many ordinary websites and online
publications.

If you click on the feed URL (in the case of a Blogger blog, it's the
URL with "atom.xml" after it) you will see a messy document you can't
read, but your RSS reader can. That document is updated each time a new
post is saved to this blog. Your RSS reader pulls down that document
and shows you each post's title -- and "marks as unread" any new ones
you haven't seen yet.

In fact, the RSS reader pulls all your feeds when you click "Refresh"
and highlights the ones with new content. In one button-click and about
30 seconds of refreshing, I can tell that (as an example) there is new
content on two of my friends' blogs but not four others, new articles
on four online magazines I read but not six others, etc. Just in that
example, there are ten websites I no longer have to open!

For the ones with new content, I click the feed name and get a list of
all the articles, with unread ones highlighted. I can read any of the
unread content I wish by clicking on the article title, and the article
pulls up in the main browser pane on the right. Once done, I click
"mark all as read" and move on to the next feed. If you select your
feeds well -- specifically, blogs that focus on topics you are
interested in, where the blog author frequently links to news articles
about the topic, as it is his or her passionate area of interest -- you
can have a handful of blog publishers doing a lot of your research for
you.

As an example, I keep up with several of my favorite musical artists
this way. I subscribe to active blogs about them, which link to as many
band-related news articles as they can find. This is, literally, the
best thing since sliced bread. And heaven knows I love sliced bread, so
that's saying a lot.

So now you know what RSS is, and how to use it. Be off, get yourself an
RSS reader, and stop visiting any blog when there's nothing new to
read.
how-to, Technology

Book Review: Advanced Software Testing, Vol. 1 by Rex Black

May 2nd

Posted by businetivity in Reviews

2 comments

The world of software quality assurance certifications is a complicated
one in which several authorities offer multiple certifications in the
field. The International Software Testing Qualifications Board
(ISTQB), offers the Certified Tester Foundation Level (CTFL)
certification and the Certified Tester Advanced Level (CTAL)
certifications, which combined feature the highest number of certified
professionals worldwide among testing certifications. The Foundation
Level exam establishes core competency, and the Advanced Level exam is
broken into several sub-concentrations to cover different subject
matter areas including test analysts, technical test analysts, and test
managers.

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&fc1=000000&lc1=0000FF&t=businetivity-20&o=1&p=8&l=as1&m=amazon&f=ifr&a
sins=1933952199

Advanced Software Testing, Vol. 1 is a guide to the ISTQB Advanced
Certification for Advanced Test Analysts. In the ISTQB model, the Test
Analyst is responsible for designing, writing and executing individual
tests; a technical test analyst is primarily responsible for
automation, and the test manager is responsible for things like test
planning and resource scheduling. In an attempt to provide relevant
material for the targeted niche, the material is geared toward those
designing tests and surrounding information from other related
disciplines when software testing is omitted.

Rex Black is a leading consultant and is President of the ISTQB and its
American counterpart the ASTQB, and is part of the team that developed
the Advanced curriculum on which the exam (and study guide) is based.
That curriculum provides the outline of this study guide, down to the
chapter and section; Black covers each section in order, and provides a
brief notice for sections in which there are no study objectives for
test analysts. Because of this organization, it ensures no curriculum
material is missed, but this introduces a drawback: the book is
somewhat disjointed and does not flow from cover to cover. The material
included, however, is explained effectively for those with a basic
understanding of software testing.

Material covered in depth includes the analysis and design of tests
from various source materials (test oracles), test implementation and
execution, evaluation of exit criteria, risk-based testing as a way of
managing the test effort, quality attributes, incident management, test
tool concepts and categories, and a great number of specification,
structure and experience-based test techniques to complete the tester's
toolkit. The section covering test techniques is particularly detailed,
filled with examples and exercises that help the reader understand each
technique and how it can be applied in practice. This in-depth
discussion of test techniques is easily the most valuable and takes up
one third of the book, consuming 173 of 468 pages.

In short, Rex Black's guide delivers as promised. Those looking for a
general testing overview may be let down, but those using the text for
its expressed purpose (preparing for the exam) will appreciate its
thorough coverage of the material and the insight of an industry
leader.
book, review
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